Startup | Work or Love

There are many people who talk about how much work a startup is.  (Define startup as anything you start not just high growth tech companies).  The time it takes to get something going, the risk involved, how most people do the startup on top of their already hectic lives, building traction or the product or the business, finding investment, finding talent, and more.  They mention that as if it is a negative thing, as if the reasons for doing so are purely external (money or recognition) and it is something you just need to endure and get through.

To be in a startup you need to have internal drivers, those which trump all external considerations.  Curiosity, freedom, innovation,  and more.

A startup does take time and effort, but it is not work.  I perform the actions necessary out of love, passion, and my own intrinsic purpose.  I do not labor, I thrive, and have always been confused when hearing people talk about how much work (negative), or how much time (negative), or even risk (negative) a startup is.  It is none of those things.  It is a piece of my being and existence.  I am what I do.  I do what I am.  (Ok that is a little existential)  But from this idea there is no conflict in my interests and actions.

Perhaps the underlying reason 9 out of 10 businesses fail isn’t money, it is because we do not carry the motivation to push through a lack of financial safety, instability, uncertainty, and bad decisions.  Some ideas and teams are terrible and rightfully should fail.  However with the right motivation you ensure you will have the time for your team to come up with the brilliance allowing for success.

How do you think about starting something(Business, organization, or even family)?  What is your core motivation?  Is it inside you?  Is it powerful enough to keep you moving when the deck is stacked against you?

Author: Adam Perkins

Startup Entrepreneur from Madison Wisconsin.